Magazine Luiza creates loyal customers using Airship

130

%

increase in monthly active users within one year of using Airship

30

%

of the app’s gross merchandise volume is driven by Airship push notifications

Magazine Luiza is one of the largest retailers in Brazil, with close to a thousand stores, 18 million active customers, and a thriving digital marketplace with over 5 million products from third-party vendors.

Overview

Brazilian retailer Magazine Luiza is heavily invested in the digital customer experience. Its top-rated mobile app has over 33 million downloads, giving customers a convenient way to browse and buy products, read reviews, and track orders. Key business drivers for the company are retention and building stronger relationships with customers.

Challenge

After experiencing double-digit, year-over-year growth in ecommerce, Magazine Luiza set out to boost its engagement efforts to increase its active customer base and purchase frequency. The retailer turned to Airship to capitalize on its growth momentum by helping customers stay connected to the hottest deals and promotions on their phones, tablets, and desktops.

Results

After discovering that its app users shop more frequently, Magazine Luiza doubled down on its mobile marketing, increasing monthly active visitors by 130%. Airship Push Notifications drive 30% of the app’s gross merchandise volume (GMV).

More and more customers are engaging with us now. Little by little, we’re increasing our click-through rates and conversions using Airship.

Victor Abrahão
Marketing Coordinator

Solution

Strong Ecommerce growth

Maximized app ROI by delivering relevant offers

App sales spiked as Magazine Luiza used Airship’s real-time automation engine to send personalized offers to customers based on purchase and browsing history.

Reached the entire app base with Airship Message Center

The retailer drove increased purchase frequency by using Message Center to announce app-exclusive promotions to its entire user base.

Turned insights into smarter campaigns

Insights from Performance Analytics helped the retailer improve targeting and build more effective campaigns that drive revenue.