Agenda at a glance

Why attend Elevate’26?

From global brands to industry experts, here’s what’s you’ll take away from Elevate’26:

  • How leading brands are applying AI and agentic to build, deploy, and optimize Customer Experiences that drive measurable conversion, loyalty and revenue growth
  • Real-world examples of intelligent, seamless customer journeys to increase customer lifetime value
  • Clear insight into where AI is delivering real martech impact today, and where the hype still outweighs results

Practical frameworks for turning AI strategy into operational ROI, from orchestration to execution. 


Monday, April 13th   |   Arrive by 5:00pm ET

5:00pm
Registration
6:00 - 8:00pm
Welcome Reception 

Sponsor Showcase
Elevate Awards


Tuesday, April 14th  |  8:00 am - 3:30pm ET

8:00-8:30am
Breakfast
8:30 - 8:45am
Welcome

Brett Caine, CEO – Airship

8:45 - 9:30am - Keynote
The ascent to ROI: Converting AI hype into tangible business value

Rusty Warner VP, Principal Analyst – Forrester

9:30 - 10:10am - PAnel
Intelligent connections: Building cross-channel customer experiences at scale 

Mark Hursh, Managing Director Digital Experience – Southwest Airlines
Briana Strother, Sr Mgr, Digital Enablement & Organic Growth – Southwest Airlines
Caity O’Connor, Lead Digital Enablement Consultant – Southwest Airlines
Jen Lovette, SVP Customer Solutions – Airship

10:10 - 10:40am
Mid-morning break & partner showcase
10:40 - 11:10am
Reimagining customer experience through mobile-first innovation 

Jake Frasca, Digital Product Manager – United Rentals
Julia Lynch, Associate Director, Digital Product Marketing & Lifecycle – VML

11:10 - 12:00pm - KEYNOTE
Command & control: Orchestrating agents for maximum impact

Mike Herrick, CTO – Airship

12:00 - 1:30pm
Lunch | Roundtables & partner showcase
1:30 - 2:15pm - Keynote
The agentic horizon: How AI is reshaping customer experience 

Jenn Bennett, Technical Director, Office of the CTO – Google Cloud

2:15 - 2:45pm - Panel
Ascending above the noise: Charting the new flightpath for mobile-first loyalty

Cheryl Washkowiak, Senior Mobile Product Manager – Allstate
Steve DeAngelis, Director Of Digital Experience – BJ’s Wholesale Club
Doug Honikel, Senior Vice President, Technology – AccuWeather
Maria Robinson, CMO – Airship

2:45 - 3:05pm 
Closing Remarks
3:05- 3:30pm 
Neworking & partner showcase

Meet the speakers

Jenn Bennett

Technical Director, Office of the CTO

Rusty Warner

VP, Principal Analyst

Cheryl Washkowiak

Senior Mobile Product Manager

Doug Honikel

Senior Vice President, Technology

Steve DeAngelis

Director of Digital Experience

Jake Frasca

Digital Product Manager

Mark Hursh

Managing Director Digital Experience

Briana Strother

Sr Mgr, Digital Enablement & Organic Growth

Caity O’Connor

Lead Digital Enablement Consultant

Julia Lynch

Associate Director, Digital Product Marketing & Lifecycle

Brett Caine

Chief Executive Officer

Maria Robinson

Chief Marketing Officer

Mike Herrick

Chief Technology Officer

Jen Lovette

SVP Customer Solutions